RDP 2015-03: The Value of Payment Instruments: Estimating Willingness to Pay and Consumer Surplus Appendix A: Demographics

Table A1: Comparison of Sample with Population Benchmarks
Per cent
Population (2012 data) Sample (2013 data)
Gender
Female 52 52
Male 48 48
Age
18–24 years 12 12
25–34 years 18 19
35–44 years 19 22
45–54 years 18 22
55–64 years 16 15
65+ 16 10
Household income
< $40,000 26 15
$40,000–$79,999 32 38
$80,000–$129,999 22 33
≥ $130,000 21 15
Location
Capital city 65 74
Owns a credit card 59 69

Sources: ABS; HILDA Release No 12.0; RBA data collected by Colmar Brunton